When should language translation services be used? Apps are also great for translating simple documents that aren’t sensitive in any way, and for short pieces of content you need translating quickly – quick ‘n’ dirty, if you like! It says you’ve made an effort, you care, you respect their culture. When you just want to make someone feel like you care, a simple sentence translated into their language at the start of your email can make such a difference. When should language translation apps be used? It won’t necessarily translate a word into the right alternative word in another language, potentially leaving your international SEO in ruins Mistakes and hurt feelings can cost a fortune in time and money to solve You can’t be certain that a very literal app-led translation won’t mean something else altogether out of context, or might even cause offence.
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